“Pure Hoppiness Awaits”
This is a branding passion project for a fictitious brewery tour of the Hudson Valley, called the Hudson Hop. Hudson Hop draws adventurous tourists, with discriminating palates for beer, from the NYC area into an intoxicatingly raucous tour, visiting six breweries. The tour is informative, entertaining, and provides a reliable DD.
This project involved designing merchandise, packaging, branding identity, and print advertising. All assets carried the spirit of the brand with punny illustrations of the Hudson Valley’s wildlife set in an enticing, vibrant palette.
