GRAPHIC DESIGN & ILLUSTRATION
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UPROOTS

Uproots, the “upcycled” vegetable noodle company keeping your appetites, and the earth, content.

SERVICES

Illustration / Branding / Packaging / Digital Design

Upcycled Veggie Noodles

for the soul.

Uproots’ intentions are as wholesome as their ingredients. Injecting his Malaysian flavors into a conglomerate of familiar asian cooking staples, the chef and founder of Uproots, created a convenient single serving vegetable ramen using sustainable produce. The product is directed towards the eco-conscientious consumer of quick ready noodles that won’t leave them questioning their carbon footprint.

Vibrant flavors need vibrant packaging.

Inspired by retro South East Asian signage with its rich, bold colors, geometric borders, and satisfying symmetry, the Uproots branding system is energetic and optimistic. Uproots is an homage to a region with iconic culinary flavors with consideration for the planet.